5 Tips to Draw Visitors to Your Artisan Table

You’ve put heart and soul into your handmade goods — now it’s time to get people to stop, browse, and buy at your artisan table. But with so many vendors at markets and craft shows, how do you make yours stand out?

Here are 5 proven tips to help draw more visitors to your booth, so you can turn foot traffic into happy customers.

1. Create an Eye-Catching Display

First impressions matter — especially when you’ve got seconds to grab attention.

Use vertical space: Stack crates, shelves, or risers to elevate your products.
Incorporate color: Use a bold tablecloth, accent colors, or signage that reflects your brand.
Make it cohesive: A clean, consistent aesthetic helps people understand your brand at a glance.

👉 Tip: Step back from your table and see what stands out (or doesn’t). If it looks cluttered or dull, simplify and refocus.

2. Use Signage That Speaks for You

Good signage doesn’t just tell people what you sell — it draws them in.

Use clear, readable fonts from a distance.
Include your business name, product category, and pricing.
Add a short line about what makes your products unique. (“Hand-poured soy candles made with local ingredients” is more inviting than just “Candles.”)

Bonus points for signs with personality — humor, warmth, or a little storytelling can go a long way.

3. Offer an Interactive Element

People love to do something — not just browse. An interactive element can be the perfect lure.

Offer free samples (especially if you sell food or body care).
Let customers smell, touch, or try on your products.
Set up a “spin-to-win” game or small giveaway.
Offer a mini demo of your craft if possible.

Anything that invites them to linger increases your chance of making a sale.

4. Be Approachable (Without Being Pushy)

You are your brand’s best ambassador. A friendly, welcoming demeanor makes people feel comfortable coming over.

Smile and make eye contact.
Greet visitors with a simple “Hi there!” or “Feel free to take a look.”
Avoid hovering — let them browse, but be ready to answer questions.

Remember, people buy from people they like. Warmth and authenticity go a long way.

5. Use a Giveaway to Capture Emails or Build Buzz

Giveaways are a smart way to attract attention and build your customer list.

Offer a small prize or gift card.
Ask people to enter with their email address, or follow you on social media.
Display the giveaway sign prominently — curiosity draws a crowd.

Not only do you gather leads, but people who enter often stick around to check out your table.